VALORIS TP: The Giant FNTP Board Game
Designed as a true event tool, this board game was used to energize and engage the public. Deployed in a trade show setting, it transformed a typical visit into a participatory experience, enhancing the booth's appeal, reinforcing key messages, and fostering meaningful interactions with participants. Beyond mere entertainment, the game employed a playful approach to mediation: conveying content, sparking curiosity, and facilitating the assimilation of complex information through play. The game thus became a tool for attracting and educating attendees, serving the brand and its messaging.
THE OBJECTIVES
To deconstruct preconceived notions about Public Works by showcasing a sector that is exemplary in waste sorting. To raise awareness of the environmental challenges of construction sites through a fun and accessible approach. To highlight the diversity of professions and their career paths. To modernize the image of the sector by moving beyond stereotypes.
Participants / game 1 to 8
Duration : 12 minutes
Customer
National Federation of Public Works
