IKEA ESCAPE GAME
Creation of an immersive box and installation on the forecourt of the Saint-Lazare train station. An immersive digital experience transforming the discovery of IKEA tools and services into a moment of play, appropriation and projection into the brand's universe.
EQUIPMENT
Mobile booth (IKEA bunker) 180° video projection Interactive lectern (digital tablet)
Promoting uses
Immersive brand experience device; Gamification tool for product discovery; Playful demonstration of use
Participants / Session: 1 to 5 people
Duration : 20 minutes Indoor/outdoor
Customer
IKEA / ubi bene
